[ Data collection & Approaches ]
Our vocation is to extract reliable and usable insights
to provide concrete solutions
in order to answer your business needs
Our specialists help formalize your surveys objectives into clear and structured questionnaires. We build the most accurate and representative sample to meet your needs.
Our in-house supervisors, researchers, analysts and consultants teams will handle the whole survey process: questionnaire conception and editing, data-entry, data-processing, analysis, reporting.
• PAPI (Pen and Paper Interviews)
large scale surveys through in-home door-to-door, street or mall intercept
• CAPI through tablets or laptops
• ONLINE SURVEYS
• CENTRAL LOCATION TEST (CLT)
• CATI (Telephone surveys)
Qualitative approaches bring unrivaled colors to data. Our multidisciplinary team fully mastered the qualitative process to deliver the brightest colors to your insights:
- Set-up (to elaborate the discussion guide)
- Recruitment, incentive and moderation by experienced qualitative specialists
- Simultaneous translation / transcripts and translation from local language to english / french
- Analysis, reporting and recommendation
Our facilities are equiped with the state-of-the art viewing rooms and audio-taping equipments.
• OFFLINE FOCUS GROUP
• ONLINE FOCUS GROUP
• IN-DEPTH INTERVIEWS
• IN-HOME VISIT INTERVIEWS
• IN-HOME CONCEPT TESTING
Field observation is one of the richest source of data. C&O Marketing built over 2 decades, a very strong expert team for all kind of field observation technics.
• PRICE MONITORING in most of the industries: hypermarket / supermarket / appliances,
FMCG, fashion and apparel, automotive, restauration, real estate, ...
• RETAIL CENSUS AND STORE-CHECK
• RETAIL AUDIT
• FLOW ENUMERATION AND ANALYSIS: traffic road, traffic mall / store, ...